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Coming Soon
We're expanding our execution pipeline to support more channels and deeper account-level intelligence. Stay tuned for the next release.
Meta Ads Assistant
From recommendation to live change in Meta, without the manual work
Pangolin's models generate the budget or bid move. Once you approve it, Pangolin executes the change directly in Meta Ads Manager - no manual reallocation, no waiting for someone to log in.
Pipeline Engaged & Secure
Meta API Connected
1. Model Output
Recommended: Increase Retargeting by £1,200/wk
2. Human Approval Required
Awaiting Growth Manager confirmation
APPROVE
3. Direct Meta Deployment
Live update executed inside Meta Ads Manager
The problem with manual Meta Ads management
Most teams already know, roughly, where their Meta budget should move. The gap isn't insight - it's execution.
Recommendations sit in a deck or a Slack message while the account keeps running on last week's settings, because someone has to log into Meta Ads Manager, find the right campaign or ad set, and make the change by hand - often across dozens of ad sets and several accounts.
By the time it happens, the moment the recommendation was based on has often passed.
The Advertiser's Burden
Pangolin's Meta Ads execution pipeline
Pangolin's recommendation engine is connected directly to an execution layer that can push budget and bid changes into Meta Ads Manager via the platform's API.
1. Recommendation
System Generation
Pangolin's models identify exact saturation points and calculate optimal budget reallocations.
2. Approval
Human in the Loop
Every proposed budget or bid change is routed to a human for confirmation first.
3. Execution
Meta API Direct
Approved changes are instantly deployed inside Meta Ads Manager automatically.
4. Audit Trail
Full Accountability
Pangolin logs what changed, when, and why - building a robust statistical audit trail.
Built by a team who have built and used MMMs to supercharge growth
Approve and action insights with a click
1. Flagged
Approaching Saturation
2. Approval
Recommended Change
Awaiting Approval
3. Execution
Live in Meta Ads Manager
Why this is different
No one has to log into Meta Ads Manager to make the change once it's approved. Pangolin handles all tedious multi-adset configurations instantly.
Changes are driven by Pangolin's model of the whole account and mix, not a single-platform threshold. We look at true marginal incrementality.
Every change still passes through a human approval step before it goes live. You always hold the keys to budget deployment.
What it means commercially
Immediate Execution
Recommendations go live the day they're made, cutting the current 3.5-day average delay from insight to execution down to zero. Stop leaking yield to lag.
Team Liberation
Recover the 8-12 hours per week your team currently spends manually tuning bids and budgets - roughly a full working day back each week to spend on strategy instead.
Unbroken Audit Log
Every change and its reasoning is logged automatically, so the ad-set drift that earned a HIGH vulnerability rating is caught and explained in real time - not discovered weeks later.
Frequently Asked Questions
Does Pangolin make changes automatically, or does someone need to approve first?
Every change is proposed first and only goes live once a human approves it. We preserve complete advertiser control.
How is this different from Meta's own Advantage+ automated rules?
Meta's automated rules react to thresholds within a single campaign. Pangolin's recommendations come from a model of the whole account and the wider mix, and still require approval before anything changes.
Can we set our own approval thresholds and spend limits?
Yes. Your team defines the guardrails, for example auto-flagging any change above a set percentage or £ amount for extra sign-off, or requiring senior approval on specific high-spend campaigns. Pangolin proposes within those limits, it never overrides them.
What happens if a recommendation turns out to be wrong?
Every change is logged with the model's reasoning, so it's fully traceable and reversible. Because updates run weekly rather than being locked in for a quarter, any misstep can be undone or gets corrected at the next cycle, rather than compounding for months.
How many accounts or ad sets can this manage at once?
Pangolin monitors every campaign and ad set across your connected accounts simultaneously, the same dozens of ad sets your team currently checks by hand, without the manual login-and-click routine.
Does this replace our media buyer or agency, or work alongside them?
Alongside. Pangolin removes the manual reallocation work, it doesn't replace the strategic decisions your team or agency makes about creative, targeting, or overall channel strategy.
Ready to scale Meta with Pangolin?
Free consultation for brands spending >500k / month.