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Coming Soon
We're expanding our execution pipeline to support more channels and deeper account-level intelligence. Stay tuned for the next release.
Google Ads Assistant
From recommendation to live change in Google Ads, without the manual work
Pangolin's models generate the budget or bid move, split brand and non-brand. Once you approve it, Pangolin executes the change directly in Google Ads - no manual reallocation, no waiting for someone to log in.
Pipeline Engaged & Secure
Google Ads API Connected
1. Model Output
Recommended: Shift £2,400/wk from Brand Search to PMax
2. Human Approval Required
Awaiting Paid Search Lead confirmation
APPROVE
3. Direct Google Deployment
Live changes executed inside Google Ads Account
The problem with manual Google Ads management
Most teams already know, roughly, where their Google budget should move between brand, non-brand, and Performance Max. The gap isn't insight, it's execution.
Recommendations sit in a deck or a Slack message while the account keeps running on last week's settings, because someone has to log into Google Ads, find the right campaign or ad group, and make the change by hand - often across several campaign types and accounts.
By the time it happens, the moment the recommendation was based on has often passed.
The Advertiser's Burden
How Pangolin's Google Ads Assistant works
Pangolin's recommendation engine is connected directly to an execution layer that can push budget and bid changes into Google Ads via the platform's API.
1. Recommendation
System Generation
Pangolin's models identify exact saturation points and calculate optimal budget reallocations.
2. Approval
Human in the Loop
Every proposed change is routed to a human for approval first before any action.
3. Execution
Google API Direct
Approved changes are instantly deployed inside Google Ads Manager automatically.
4. Audit Trail
Full Accountability
Pangolin logs what changed, when, and why - building a robust statistical audit trail.
Built by a team who have built and used MMMs to supercharge growth
What the assistant does today, and what it recommends
Pangolin surfaces recommended budget and bid changes by campaign type where data allows, routes them for approval, and executes approved changes directly in Google Ads.
1. Flagged
Approaching Saturation
2. Approval
Recommended Change
Awaiting Approval
3. Execution
Live in Google Ads Manager
Why this is different
No one has to log into Google Ads to make the change once it's approved. Pangolin handles all tedious campaign configurations instantly.
Changes to budget allocation come from a model of the whole account and the wider mix, not a single-platform algorithm optimising in isolation.
Every change still passes through a human approval step before it goes live. You always hold the keys to budget deployment.
What it means commercially
Immediate Execution
Recommendations get executed the day they're made, cutting the average delay from insight to execution down to zero. Stop leaking yield to lag.
Team Liberation
Recover the 6-10 hours per week your team currently spends manually tuning bids and budgets - roughly a full working day back each week to spend on strategy instead.
Unbroken Audit Log
Performance Max's automated bidding can quietly reshape where budget goes between reviews. Every change and its reasoning is logged the moment it happens, so drift gets caught and explained immediately, not discovered weeks later in a QBR.
Frequently Asked Questions
Does Pangolin make changes automatically, or does someone need to approve first?
Every change is routed to a human for approval before execution. No changes go live without explicit sign-off.
Does this replace my Google Ads account management?
No, it executes the budget and bid decisions sitting above account management, not bid strategy or creative within a campaign.
Does this work if most of my Google spend is Performance Max?
Pangolin supports Performance Max campaign-level budget adjustments and works alongside PMax's automated bidding structure.
Does Pangolin adjust PMax asset groups, or only the top-level campaign budget?
Pangolin operates at the campaign budget level, the same lever a human account manager would use. Asset group allocation within that budget stays under PMax's own automated bidding.
Can Pangolin manage multiple Google Ads accounts under one MCC?
Yes. Pangolin connects at the MCC level, so recommendations and executed changes are visible and actioned across every linked account from a single view.
Ready to automate Google Ads execution?
Free consultation for brands spending >500k / month.