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Pricing that scales with your media spend

Start free. Pay as you grow. Stop guessing what's working.

Free Free for first 3 months
Media Spend Band Up to £50k/month media spend

Get connected and set up before you need us. Full onboarding support included.

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Growth Recommended Most Popular
£1,500/mo
Media Spend Band £50k - £300k/month media spend

Core Bayesian MMM, weekly model refresh, incremental ROAS, saturation curves, budget recommendations and contribution-margin optimisation.

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Scale
£2,990/mo + 0.75% of spend
Media Spend Band £300k - £1.5m/month media spend

Everything in Growth, plus scenario planning, forecasting, human-approved autonomous media buying, campaign-level granularity and marketplace measurement.

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Enterprise
£5,000+/mo + 0.50% of spend
Media Spend Band £1.5m+/month media spend

Everything in Scale, plus multi-brand and multi-market modelling, custom model specification, SSO, dedicated strategist and SLA.

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For agencies

Managing multiple brands? There's a dedicated agency model.

Pangolin has a separate commercial model for performance agencies and media networks, with per-brand wholesale pricing, portfolio dashboards, white-label options and explicit resale rights. Pricing is based on the number of brands and your annual commitment.

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Compare plans in detail

Choose the right level of precision for your media operations.

Core Capabilities Free Growth Scale Enterprise
Modelling
Bayesian MMM The core measurement engine — works out how much each channel actually drove revenue, separate from seasonality and promotions. Limited runs ✓ ✓ ✓
One-click model build Runs the whole modelling pipeline in one click and shows progress at each stage, so there’s no need to script it yourself. ✓ ✓ ✓ ✓
Data health checks & channel diagnostics Flags gaps, spikes or messy spend data before it goes into the model, so the output can be trusted. ✓ ✓ ✓ ✓
Model validation Tests the model against data it hasn’t seen yet and gives a simple badge on how reliable it is. ✓ ✓ ✓ ✓
Response curves & diminishing returns Shows the point at which extra spend on a channel stops paying back as well, channel by channel. ✓ ✓ ✓ ✓
ROAS, incremental ROAS, and new customer ROAS Shows both the average return per channel and the return on the next pound spent, which is what should actually guide budget moves. ✓ ✓ ✓ ✓
Saturation probability Estimates how likely it is that a channel is already past its efficient spending point. ✓ ✓ ✓ ✓
Model refresh Re-runs the model on the latest data so recommendations stay current as spend and performance change. Limited On demand On demand On demand
Model Builder A visual canvas for adjusting the model’s channels, adstock and saturation assumptions without touching code. — — ✓ ✓
Multiple KPIs per brand Lets one brand model against more than one outcome, e.g. revenue and order count, side by side. — — ✓ ✓
Multi-market modelling Models several geographies at once instead of just one blended view. — — Up to 3 markets Unlimited
Multi-brand Runs and compares more than one brand under a single account. — — — ✓
Planning & execution
Budget recommendations Tells you the optimal way to split next period’s budget across channels, with a report to back it up. ✓ ✓ ✓ ✓
Recommendation report A client-ready output of the recommendation, exportable as an image, document or data file. Limited ✓ ✓ ✓
Contribution-margin optimisation Optimises budget for margin, not just revenue, so the plan reflects actual profitability. — ✓ ✓ ✓
Forecasting Projects likely performance across the period you’re planning for. — — ✓ ✓
Scenario planning Lets you compare different budget scenarios side by side before committing to one. — — ✓ ✓
Data & integrations
CSV upload + guided data mapping Upload your own spend and revenue data and get guided through mapping it to the right fields. ✓ ✓ ✓ ✓
Data health strip & quality gates A visible strip that shows data quality issues on ingest, before they reach the model. ✓ ✓ ✓ ✓
Data export Download the underlying figures, tables and reports rather than just viewing them in the app. — ✓ ✓ ✓
Pre-built connectors Connects directly to platforms like Shopify and Meta Ads instead of manual CSV upload. — ✓ ✓ ✓
Scheduled data syncs Automatically pulls in fresh data on a schedule rather than needing a manual re-upload. — ✓ ✓ ✓
AI assistant & reporting
Plain-English AI brief on Home An AI-written summary of what’s happening in the account, in plain language, on the home screen. ✓ ✓ ✓ ✓
AI data-health summary An AI explanation of any data quality issues, in plain language rather than raw error codes. ✓ ✓ ✓ ✓
Next-best-action recommendations AI-suggested next steps based on the latest optimiser output. — ✓ ✓ ✓
Autonomous analyst agent An AI agent that can read the recommendation output and act on it directly. — — — ✓
Support
Onboarding support Help getting set up and running your first model. ✓ ✓ ✓ ✓
Email support Support by email for day-to-day questions. ✓ ✓ ✓ ✓
Priority support Faster response times than standard email support. — — ✓ ✓
Dedicated customer success manager A named contact who knows the account and helps it get value from the product. — — ✓ ✓
Dedicated strategist A named expert who helps shape strategy and planning, not just fix issues. — — — ✓